Buy Kiwi Made

Funding

The fund is aimed at projects that have substantial economic merit, and that promote the objectives of Buy Kiwi Made.

The purpose of the fund is to:

• provide support for sector and regionally based initiatives that have demonstrable economic merit, and are consistent with promoting the objectives of the policy framework for Buy Kiwi Made.
• help sectors and regions develop their business capability, and enable them to engage in projects that will lead to substantial economic benefits by promoting the Buy Kiwi Made objectives.

Criteria

Applications for the Buy Kiwi Made Regional and Sector Initiatives Fund need to take into account the following:

• Projects must be expected to lead to substantial economic benefits, by promoting the objectives of and the policy framework for Buy Kiwi Made, and the profile of the Buy New Zealand Made Campaign. Projects with benefits that spill over to other sectors or regions will be favoured. 
• Applications will be from a representative group in sectors or regions, or a cross-sector or cross-regional group. 
• Projects must have strong regional or industry support, such as from industry members, local government, economic development agencies, iwi and community groups. 
• Initiatives will not crowd out private sector activity. 
• Initiatives are discrete projects with clear milestones that can be monitored and measured. 
• Initiatives will be consistent with the government’s broader economic, social and environmental objectives or obligations. 
• Initiatives will be based on partial funding, with an equal financial contribution to be made or obtained by the funding applicant (“in-kind” contributions will not be included in this contribution). 
• Initiatives will be financially self-supporting at the completion of government support.
• Projects must be New Zealand based and focused. 
• A fund recipient must be a legal entity. 
• Projects must be consistent with New Zealand law and international obligations.
• Proposals must not meet the criteria of existing government assistance programmes; or meet the criteria of existing funds but not the timing of these funds, where a delay will likely lead to a loss of economic opportunity.

Round one

Three projects totalling $490,120 were successful in round one:

• DesignTex is a major regional initiative based in the Kapiti-Horowhenua area, owned by a cluster of companies. It intends to help build the profile of the apparel industry in New Zealand through a new "Kiwi Made" apparel brand.  This brand has now been developed and "Kapinua" was launched on 1 May 2008 (link to external website).  The next stage of the project is to promote the brand further within New Zealand.
  Amount: $252,000
  Status:  Ongoing
• Business New Zealand Inc's wholly-owned subsidiary, Buy New Zealand Made Campaign Ltd, developed a national newspaper advertising, information and editorial supplement that directly supported raising consumer awareness of the buy New Zealand made message.
  Amount: $149,870
  Amount uplifted: $83,247
  Status:  Completed
• Jewellery Manufacturers Federation of NZ Inc intended to develop a strategy for growth to benefit the entire manufacturing jewellery sector. This was to include a marketing plan and the development of an industry hallmark to symbolise the quality of New Zealand manufactured jewellery.
  Amount: $88,250
  Amount uplifted: Nil
  Status:  Subsequent to receiving notification of their successful round one application, the Jewellery Manufacturers' Federation advised the Ministry of Economic Development that it no longer intended to proceed with its project as originally envisaged and was therefore unable to enter into a funding contract. The funding originally allocated to this project was added to the total available for distribution in the final two funding rounds.

The total fund committed under round one is $335,247.

Round two 

Three projects totalling $239,588 were successful in round two:

• Farmers' Markets NZ Inc plans a major national initiative to promote New Zealand made and grown products through development of a system of authentication for the goods sold at markets, and the provision of better information for shoppers.
  Amount: $95,900
• Business New Zealand Inc's wholly-owned subsidiary, Buy New Zealand Made Campaign Ltd, intends to offer shoppers an online portal for all New Zealand manufactured goods, enabling sales through access to retailer sites.
  Amount: $53,688
• National Distribution Union plans a nationwide communications campaign that will utilise 300,000 union members to convey the buy Kiwi made message to workers in the country's workplaces.
  Amount: $90,000
  

Round three

One project was successful in round three:

• Business New Zealand Inc's wholly-owned subsidiary, Buy New Zealand Made Campaign Ltd, intends to engage in a nationwide advertising campaign for the online shopping portal.
  Amount: $95,063.50

Funding terms and conditions [link to MED website]